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The advantages of in-building mobile connectivity in shopping centres

24th June 2024

In-building mobile connectivity in shopping centres

In our modern, technology-driven world, the importance of robust in-building mobile connectivity in shopping centres cannot be overstated. It offers numerous benefits that enhance the overall shopping experience, streamline operations and open up new revenue opportunities.

We have implemented in-building mobile connectivity in several shopping centres and retail hubs. The benefits for customers are substantial – and they are even more significant for centre owners and operators.

Enhancing Customer Experience

Strong mobile signals are essential for providing a seamless and enjoyable shopping experience. Shoppers can easily browse products online, share their experiences on social media, access digital maps for navigation and make mobile payments. This enhanced connectivity can significantly increase the amount of time shoppers spend in the centre, encouraging repeat visits and fostering customer loyalty. When customers have a smooth and connected experience, they are more likely to stay longer and return more frequently. It’s human nature!

Enabling Immersive Retail Technologies

The advent of 5G connectivity has paved the way for the deployment of immersive retail technologies such as augmented reality (AR). These technologies allow customers to virtually try on clothes or visualise how furniture would look in their homes before making a purchase. By integrating such technologies, shopping centres can drive higher engagement and boost sales. The ability to offer interactive and personalised shopping experiences sets a shopping centre apart from its competitors.

Facilitating Personalised Shopping

Robust in-building mobile connectivity enables retailers to leverage data and analytics to provide personalised product recommendations, promotions and services to shoppers based on their preferences and behaviour. This level of personalisation enhances customer satisfaction and fosters loyalty. When shoppers feel understood and catered to, they are more likely to make purchases and become repeat customers.

Supporting Digital Wayfinding and Navigation

Navigating a large shopping centre can sometimes be challenging for customers. Interactive mobile apps powered by in-building connectivity can provide digital wayfinding, helping shoppers easily locate stores, amenities, parking and more. This seamless navigation enhances the overall shopping experience by reducing frustration and saving time. Customers can find what they need quickly and efficiently, contributing to a more positive and enjoyable visit.

Enabling Efficient Operations

Strong mobile signals are not only beneficial for customers but also for retailers. They allow for the deployment of Internet of Things (IoT) sensors, digital signage, inventory tracking systems and other solutions that streamline operations and reduce costs. Employees can leverage mobile devices and apps to improve productivity and efficiency – a good example being mobile tills within retail spaces. Efficient operations lead to better customer service, as staff can quickly access information and assist shoppers.

Boosting Revenue Opportunities

Providing an exceptional connected experience can increase shopper dwell times, drive more sales and enable new revenue streams. Location-based marketing and advertising become more effective with reliable in-building mobile connectivity. Shopping centres can offer targeted promotions and advertisements to shoppers based on their location within the centre. This strategic approach not only boosts sales but also opens up brand new avenues for revenue generation through partnerships with brands and advertisers.

Ensuring Safety and Communication

Reliable in-building mobile coverage is crucial for safety and communication. In case of emergencies, seamless communication between staff, security personnel and emergency services personnel is essential. Strong mobile signals ensure that emergency protocols can be effectively implemented and help can be dispatched quickly when needed. Ensuring the safety of shoppers and staff is a top priority for any shopping centre.

By delivering seamless mobile connectivity throughout their premises, shopping centres can significantly enhance the customer experience, enable new retail technologies, streamline operations and open new revenue opportunities. This provides a competitive advantage in an increasingly digital and connected world. Investing in robust in-building mobile connectivity is not just a technological upgrade; it’s a strategic move towards future-proofing shopping centres and meeting the evolving expectations of modern shoppers.


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