Back to Our News

The advantages of in-building mobile connectivity in shopping centres

24th June 2024

In-building mobile connectivity in shopping centres

In our modern, technology-driven world, the importance of robust in-building mobile connectivity in shopping centres cannot be overstated. It offers numerous benefits that enhance the overall shopping experience, streamline operations and open up new revenue opportunities.

We have implemented in-building mobile connectivity in several shopping centres and retail hubs. The benefits for customers are substantial – and they are even more significant for centre owners and operators.

Enhancing Customer Experience

Strong mobile signals are essential for providing a seamless and enjoyable shopping experience. Shoppers can easily browse products online, share their experiences on social media, access digital maps for navigation and make mobile payments. This enhanced connectivity can significantly increase the amount of time shoppers spend in the centre, encouraging repeat visits and fostering customer loyalty. When customers have a smooth and connected experience, they are more likely to stay longer and return more frequently. It’s human nature!

Enabling Immersive Retail Technologies

The advent of 5G connectivity has paved the way for the deployment of immersive retail technologies such as augmented reality (AR). These technologies allow customers to virtually try on clothes or visualise how furniture would look in their homes before making a purchase. By integrating such technologies, shopping centres can drive higher engagement and boost sales. The ability to offer interactive and personalised shopping experiences sets a shopping centre apart from its competitors.

Facilitating Personalised Shopping

Robust in-building mobile connectivity enables retailers to leverage data and analytics to provide personalised product recommendations, promotions and services to shoppers based on their preferences and behaviour. This level of personalisation enhances customer satisfaction and fosters loyalty. When shoppers feel understood and catered to, they are more likely to make purchases and become repeat customers.

Supporting Digital Wayfinding and Navigation

Navigating a large shopping centre can sometimes be challenging for customers. Interactive mobile apps powered by in-building connectivity can provide digital wayfinding, helping shoppers easily locate stores, amenities, parking and more. This seamless navigation enhances the overall shopping experience by reducing frustration and saving time. Customers can find what they need quickly and efficiently, contributing to a more positive and enjoyable visit.

Enabling Efficient Operations

Strong mobile signals are not only beneficial for customers but also for retailers. They allow for the deployment of Internet of Things (IoT) sensors, digital signage, inventory tracking systems and other solutions that streamline operations and reduce costs. Employees can leverage mobile devices and apps to improve productivity and efficiency – a good example being mobile tills within retail spaces. Efficient operations lead to better customer service, as staff can quickly access information and assist shoppers.

Boosting Revenue Opportunities

Providing an exceptional connected experience can increase shopper dwell times, drive more sales and enable new revenue streams. Location-based marketing and advertising become more effective with reliable in-building mobile connectivity. Shopping centres can offer targeted promotions and advertisements to shoppers based on their location within the centre. This strategic approach not only boosts sales but also opens up brand new avenues for revenue generation through partnerships with brands and advertisers.

Ensuring Safety and Communication

Reliable in-building mobile coverage is crucial for safety and communication. In case of emergencies, seamless communication between staff, security personnel and emergency services personnel is essential. Strong mobile signals ensure that emergency protocols can be effectively implemented and help can be dispatched quickly when needed. Ensuring the safety of shoppers and staff is a top priority for any shopping centre.

By delivering seamless mobile connectivity throughout their premises, shopping centres can significantly enhance the customer experience, enable new retail technologies, streamline operations and open new revenue opportunities. This provides a competitive advantage in an increasingly digital and connected world. Investing in robust in-building mobile connectivity is not just a technological upgrade; it’s a strategic move towards future-proofing shopping centres and meeting the evolving expectations of modern shoppers.

 

Our News

Shared Access delivers mobile connectivity inside Grade A new build offices for leading property consultancy

Shared Access has delivered in-building mobile connectivity at 1 Causeway Park, Staines-upon-Thames.

The future of the co-working industry 

The rise of coworking in Europe has been a fascinating trend in recent years.

Shared Access wins CESINE award for commitment to innovation and connectivity in the office environment

Shared Access received a prestigious award for innovation in the office environment.

Shared Access appoint CSS for tower maintenance services

Shared Access, announces the appointment of Construction Site Services Limited (CSS)

Shared Access acquires Node Technologies, expanding its in-building expertise and connectivity offering

Shared Access announces the acquisition of Node Technologies, a Manchester proptech firm delivering fibre-based smart building solutions.

What we learnt in Porto

What we learnt about the coworking sector during our time at this year's Coworking Europe Conference

National Gallery, London.Read More

Distributed Antennae System (DAS) / Base Station Hotel Solution

PICTURE PERFECT CONNECTIVITY FOR A GLOBAL ICON

After a competitive tender process, we were appointed by the National Gallery (one of the greatest art galleries in the world) to design, deploy, operate and maintain a multi-operator mobile connectivity service within its new office hub at the heart of the famous Grade I listed building in London.

Continue Reading

A FIRST FOR PREMIER LEAGUE FOOTBALL - CONNECTING 60,000+ FANS

Shared Access and Tottenham Hotspur embarked on an audacious mission in 2017 – to bring world class connectivity to Tottenham’s new stadium.

Building upon Shared Access’ previous experience deploying connectivity in large venues, the new system was designed, installed and fully funded by Shared Access. The stadium opened in April 2019 with all four UK mobile network operators live for the first game – a first in the UK.

Continue Reading

STATE OF THE ART TOWER AT HEATHROW

In August 2022 we completed our largest build to-date. The 45m state of the art tower and secure compound at Heathrow provides coverage for the National Air Traffic Services business, all UK mobile operators (EE, O2, Three and Vodafone) and Transport for London. It also has the capacity to take future tenants, allowing for additional connectivity in the Heathrow and Feltham area.

Continue Reading

Installation of Wi-Fi 6 at Berthon Marina, Lymington.

During the busy season, Berthon Marina has up to 250 boats in residence, all with multiple devices connecting to the marina’s Wi-Fi.  This was creating a heavily congested network environment and a poor end user experience. Connection speeds were grinding to a halt, with berth holders and visitors frequently being disconnected or simply unable to connect. Card payments for fuel or food and beverage became impossible to process with all the associated customer frustrations and commercial impact.

Continue Reading

Tunnels are historically tough locations to get a phone signal. Traditional masts provide coverage outdoors to locations that can be seen – tunnels by their nature are underground, compact and often have lots of twists and turns that all stop existing outdoor signals from penetrating inside.

The Tyne Tunnel is no different. Originally opened in 1967, the seven miles of tunnels connect the town of Jarrow with North Shields and Howden. The traffic that passes through the tunnel allows vehicles both a way in and out of Newcastle. Over 40,000 vehicles travel through the Tyne Tunnel every day – that’s over 14,000,000 vehicles a year.

Continue Reading
Next
Prev

Get in touch with media enquiries